Effective Date: 10/05/25

At Serenistone, we are committed to protecting your privacy and handling your personal information with care and transparency. This policy outlines how we collect, use, and safeguard your data when you use our website, place an order, or interact with us.

1. Information We Collect
We may collect and process the following types of personal data:

Contact details: name, email address, phone number, billing and shipping addresses

Order details: items purchased, order value, payment status

Payment information: processed securely via third-party providers (e.g. Stripe, PayPal)

Marketing preferences: if you subscribe to our email newsletter

Website usage data: including IP address, browser type, and interactions via cookies and tracking pixels (Google Analytics, Facebook Pixel)

2. How We Use Your Information
We use your data to:

Process and fulfil orders

Provide customer support and respond to enquiries

Send transactional emails (order confirmations, shipping updates, etc.)

Send marketing emails (if you’ve opted in)

Improve our website performance, user experience, and marketing through analytics and tracking tools

Comply with legal obligations

3. Sharing Your Information
We only share your information with trusted third parties when necessary to operate our business, such as:

Payment providers (e.g. Stripe, PayPal) to securely process transactions

Shipping partners (e.g. Royal Mail, DPD) to deliver your order

Email marketing platforms (e.g. Mailchimp or Klaviyo) if you’ve subscribed to receive updates

Analytics and advertising tools (e.g. Google Analytics, Facebook Pixel) to improve and measure marketing performance

We do not sell or rent your personal data to any third parties.

4. Marketing and Communications
If you subscribe to our newsletter, we’ll occasionally send you updates, special offers, and product news. You can unsubscribe at any time by clicking the link in the email footer or contacting us directly at info@serenistone.co.uk.

5. Your Rights Under UK GDPR
You have the right to:

Access the personal data we hold about you

Request correction of inaccurate or incomplete data

Request deletion of your data (where legally applicable)

Object to or restrict certain types of processing

Withdraw consent for marketing communications

To exercise any of your rights, please contact us at info@serenistone.co.uk.

6. Data Storage and Security
Your information is stored securely and only accessible to authorised personnel. We take reasonable steps to protect your data from loss, misuse, unauthorised access, or disclosure.

7. Cookies and Tracking Technologies
Our site uses cookies and tracking technologies to improve functionality, analyse performance, and support marketing efforts. You can manage or disable cookies in your browser settings.

8. Changes to This Policy
We may update this Privacy Policy occasionally to reflect legal or operational changes. The updated version will be posted on this page with the effective date.

9. Contact Us
If you have any questions about this policy or how we handle your data, you can reach us at: info@serenistone.co.uk